The internet is a global marketplace for almost anything and many people are happy to publicly share their email address on social media, forums, websites, blogs & comments to receive information about relevant offers. We'll discuss how to target & collect these email addresses to help put your message in front of the right people.
While one could literally spend all day surfing the web and copy-pasting email addresses that were shared publicly, more and more companies are turning to automation to make this task more efficient. Scraping refers to automatically having a computer program crawl and collect email addresses for you, based on a targeting strategy you provide.
Once you have a list of email addresses from people who have some level of interest in your offer, you can then use the emails in a variety of ways:
Many users on Instagram, Twitter, YouTube & more will publicly share their email address for business inquiries! If your product, service or offering is a relevant match, then you definitely want to reach out to the right people before your competitors do.
Business websites are great sources for email addresses, typically where the business owner will list the email address in the footer, contact page or somewhere else on their website. You may also find other directory websites & apps that list emails publicly.
You don't want to scrape a bunch of random emails and spam them your message - not only is it unethical, but it will also destroy your email reputation and may result in a violation of the GDPR. It's very important that you build a targeting strategy upfront for the types of emails you want to collect so they're receptive to the message you want to send, either as a direct email or advertisement.
If you have built up a social media following, then odds are these people want to hear from you!
Many social media sites feature a "similar accounts" section where you can find accounts similar to ones you already do business with.
Many apps have a directory of businesses you can search through and browse by category. You can typically get the website or Instagram handle of the business and use that to look up the email.